Hamra 31
We collaborated with Hamra 31, a pioneering startup addressing urban congestion through smart mobility. Tasked with creating a comprehensive digital ecosystem, we designed an informative website, a seamless mobile app, and an integrated platform that bridges the gap between government entities and travelers. Our approach focused on delivering a user-friendly and visually engaging experience, ensuring the solution not only communicates Hamra 31’s mission effectively but also empowers users to navigate urban mobility challenges with ease.
Services —
Product Design
UX Design
Mobile App
Website Design
Art Direction
The Website
We created an engaging and informative website designed to introduce Hamra 31’s innovative solution and the story behind it. The website serves as a lead-generation tool by encouraging users to request a demo, seamlessly guiding them toward exploring the value of the solution.
The Mobile App
The mobile app was developed to alleviate congestion and reduce pollution by managing traveler flow through high-traffic gateways. It provides users with optimal departure times and routes while offering a comprehensive view of future traffic conditions. To promote sustainable travel, the app integrates a reward system encouraging eco-friendly transportation options such as metro, bus, walking, and cycling.
The Platform
Targeted toward governments and transport authorities, the platform offers a robust SaaS solution to improve urban mobility. It enables authorities to define Points of Interest (POIs) across the city, set travel constraints, analyze insights on registered trips by transport type, and identify problematic areas for better mobility solutions. The platform also facilitates real-time communication with travelers by broadcasting notifications and travel alerts.
