Pizzanini

We collaborated closely with this family-owned pizza restaurant during a pivotal moment in their growth trajectory. Tasked with the challenge of expanding from a humble shop to a regional pizza chain, our role involved creating a strategic rebranding initiative. Our mission was to elevate PIZZANINI’s brand identity, positioning it alongside industry leaders, and ensuring a seamless transition from a small-scale pizza establishment to a formidable presence in the regional market.

Services  —

Branding
Marketing Communication
Store Design
Social Media
Packaging

Home of The Giant Pizza

Pizzanini pioneered the innovative Giant Pizza concept the, a 50cm-diameter pizza intended to enhance food sharing experience at affordable prices. Recognizing its significance as the flagship offering, we crafted the memorable slogan “Home of the Giant Pizza^®” and introduced the iconic infinity pizza symbol, symbolizing an endless enjoyment of this distinctive culinary delight.